Music firm buys parlor for studios

An award-winning music producer plans to convert a former funeral parlor in North Beach into a high-tech recording studio for use by record labels and ad agencies. Rudy Perez of Bullseye Productions paid $840,000 for Riverside Gordon Funeral Home, 1250 Normandy Drive. His partner in the deal is Dale Davis of the NBA Portland Trailblazer, a professional basketball team, said Frank Gonzalez, Bullseye production coordinator. Jill Eber and Jill Hertzberg of Wimbish Riteway Realty negotiated the sale. "Bullseye will be a major force in the transformation of North Beach into an arts and entertaining district," Ms. Eber said.